TheiPhonetheiPad:eachofApple’sproductssoundscoolandhasbecomeafad(一时的风尚).Applehascleverlytakenadvantageofthepoweroftheletter“i”–--andmanyotherbrandsarefollowingsuit.TheBBC’siPlayer---whichallowsWebuserstowatchTVprogramsontheInternet---usedthetitlein2008.Alovelybear---popularintheUSandUK---thatplaysmusicandvideoiscalled“iTeddy”.Aslimmed-downversion(简装本)ofLondon’sIndependentnewspaperwasstartedlastweekunderthename“i”.

Ingeneralsingle-letterprefixes(前缀)havebeenpopularsincethe1990swhentermssuchase-mailande-commerce(电子商务)firstcameintouse.

Most“i”productsaretargetedat（针对）youngpeopleandconsideringthemajorreadersofIndependent’s“i”it’snosurprisethatthey’veselectedthisfashionablename.

Butit’shardtoseewhat’ssospecialabouttheletter“i”.Whynotuse“a”“b”or“c”instead?AccordingtoTonyThorneheadoftheLanguageCenteratKing’sCollegeLondon“i”worksbecauseitsmeaninghasbecomeambiguous.WhenAppleuses“i”nooneknowswhetheritmeansInternetinformationindividualorinteractiveThornetoldBBCMagazines.“EvenwhenApplecreatedtheiPoditseemsitdidn’thaveonecleardefinition（定义）”hesays.“HoweverthankstoApplethetermisnowconnectedwithportability(轻便).”addsThorne.

Clearlytheletter“i”alsoagreeswiththeideathattheWesternWorldiscenteredontheindividual.Eachpersonbelievestheyhavetheirownneedsandwelovepersonalizedproductsforthisreason.

Alongwith“Google”and“blog”readersofBBCMagazinesvoted“i”asoneofthetop20wordsthathavecometodefinethelastdecade(十年).

Butashistoryshowspeoplegrowtiredoffads.Fromthe1900sto1990sproductswith“2000”intheirnamesbecamefashionableastheyearwasconnectedwithallthingsadvancedandmodern.Howeverasweenteredthenewcenturythefashiondisappeared.

32.PeopleuseiPlayerto__________.

A.listentomusic B.makeacall

C.watchTVprogramsonline D.readnewspapers

33.WecaninferthattheIndependent’s“i”isdesignedfor_________.

A.youngreaders B.oldreaders

C.fashi