Modernadvertisingisawiderangeoffunctions,themainfunctions:informationfunctions,theeconomyfunction,socialfunction,thepublicityfunction,psychologicalfunction,aestheticfunction.Advertisingmessagestransmittedmainfunctions:advertising,merchandiseinformation,communicationenterprises.asabridgebetweenbusinessandconsumers.Theeconomicfunctionsofadvertising:reflectedintheeconomicfunctionofadvertisinginthemarketingcommunicationhadplayedaroleinoveralleconomicactivityandeffectiveness.Advertisingflowofinformationassociatedwiththeireconomicactivities,promoteeconomicdevelopment,andproductsales.contributetoavirtuouscircleofsocialproductionandcirculationofcommodities,capitalandacceleratetheflowofcommodities.improveproductionefficiencyandtocreatemorewealth.Advertisingcaneffectivelypromotethesaleoftheirproductstoguideconsumption,whiletheproductionknow,theroleofenterprisedevelopmentisimmeasurable.Advertising:Advertisingisthesocialfunctionofnewknowledgeandnewtechnologywillbenefiteducationalfunction.tothepublicdisseminationofnewknowledgeinthefieldofscienceandtechnology,newinventionsandnewcreations,andhelpdevelopthecommunity'svision,activepeople'smindsandenrichedmaterialandculturallife.Thefunctionofadvertising:advertisingpropagandatoolforthedisseminationofeconomicinformation,isaformofsocialcommunication,involvingthinking,consciousness,beliefs,moralcontent.Advertising:thepsychologicalfunctioncausedconsumersandinduceconsumersinterestanddesiretopromotetheproductionandconsumptionbehavior.Modernadvertisingisthemainpsychologicalfunction.Advertising:theaestheticfunctionasaspecialadvertisingproducts,forconsumeracceptance.musthaveacertainaestheticvalue,toacertainextent,tomeettheaestheticneedsofconsumers.Infact,advertisingisnotasharmful,itisalotoftroubletryingtodefraudpeoplewhowereactuallyusingtheadvertisementoffalseadvertising
