ForoveronehundredandfiftyyearsAmericansofallsocialclasseshavewornbluejeans.1Whethertheyarewornforworkorforfashiontoday.Strauss'inventioncontinuestobepopularnotonlyamongAmericansbutalsoamongpeoplearoundtheworld.
LeviStrausswasborninGermanyin1829.2 HegrewupinKentuckybeforemovingtoNewYorkin1847.BeforebecominganAmericancitizenandmovingtotheWestin1853Straussworkedinhisbrother'sdrygoodsbusiness.Thisgavehimachancetoproducehisfamousinvention.Afterthegoldrushof1949StraussdecidedtomovetotheWesttoseekhisfortunes.
Straussdidnotwanttobeapersonwhosearchedanareaforminerals.Insteadheknewhecouldmakeagoodlivingbysellingsuppliestotheminers.Atfirstheplannedtosellsewingsuppliesandcloth.3Whenheheardminerscomplainingthattheirclotheswereeasilybrokenortheyusuallytoretheirpocketsduringmininghedecidedtouseaspecialfabrictomakepantsfortheminers.Thesepantsprovedsopopularthathequicklyranoutofmaterialstomakemore.
In1873StraussreceivedaletterfromaJewishtailornamedJacobDaviswhohadinventedaprocessofconnectingpocketswithcopperrivets(铆钉).Thismadethepantslastalongtime.BecauseDavisdidnothavethemoneytopatenthisideaheofferedtoshareitwithStraussifStrausswouldagreetopayforthepatent.4.
BythetimeStraussdiedin1902hehadmadeagreatcontributiontoAmericanfashion.
5 ThebusinesshasbeengrowingeversinceandLeviStrauss'companyisnowoneofthelargestclothingcompaniesintheworld.
A.AsayoungboyhemovedwithhisfamilytotheUnitedStates.
B.Nobodyknewwhatkindofmaterialwassuitable.
C.HedidandLevijeanshavebeenmadewithmetalrivetseversince.
D.Howeverhedidnotgetmuchbusinessforthoseproducts.
E.HealsomadeagreatcontributiontoAmerica'sclothingindustry.
F.SincetheywereinventedbyLeviStrausstheyhavebecomeasymbolofAmericanconsumerculture.
G.AsthebusinessgrewStraussgotmuchmoneyfromit.