In1955,amannamedRaymondKrocenteredapartnershipwithtwobrothersnamedMcDonald.
TheyopenedapopularrestaurantinCalifor-niawhichsoldfoodthatwaseasyto
prepareandservequickly.Hamburgers,Frenchfriesandcolddrinkswerethemainfoodthere.
Krocopenedsimilareatingplacesunderthesamename,McDonald's,andtheywereaninstantsuccess.Helatertookoverthecompany,andtodayitisoneofthemostfamousandsuccessful"fast-food"restaurantsinAmericaandtheworld.
Whywashisideasosuccessful?Probablythemostimportantreasonwasthathistimingwasright.Inthe]950s,mostmarriedwomenstayedhometokeephouseandtakecareoftheirchildren.Inthe1960s,manywomenreturnedtotheworkplace.Thismeantthattheyhadlesstimeandenergyforhouseworkandpreparationofmeals,sotheydependedmoreon"TVdinners"andfast-foodrestaurants.Singleparentsalsohavelittletimetospendinthekitchen.Peoplelivingalonealsodependonthistypeoffood,sincecookingforoneisoftenmoretroublethanitisworth.
Fast-foodisnotpartofallAmericanslives.Anothertrendofthe1960s,sometimescalledtheback-to-naturemovement,influencedmanypeopletoavoidfoodthatwaspackagedandprocessed.Thispreferencefornaturalfoodcontinuestothisday.FromthesuccessofRaymondKroc'sfast-foodbusiness,wecansaythatsocialandeconomictrendsinfluencewhereandwhatweeat.
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